Can Hotel WiFi Really Boost Guest Loyalty and Occupancy? Find Out Here!

Hotel WiFi has become one of the essential amenities influencing a property’s occupancy rate. According to the annual report from Hospitality Technology magazine, supported by Comcast Business, 84 percent of hotel guests consider the availability of free WiFi when choosing where to stay. 

Simply put, having reliable and fast WiFi in hotels not only helps business travelers stay productive during their trips but also enhances the overall guest experience. 

To delve further into the ins and outs of hotel WiFi, you can read this article that discusses the benefits, challenges, and several tips to help you easily improve a reliable and fast WiFi network service for the hospitality industry. 

Why Can Hotel WiFi Improve Guest Loyalty and Experience?

Mengapa WiFi Hotel Bisa Tingkatkan Loyalitas dan Pengalaman Tamu

Hotel WiFi plays a crucial role in enhancing guest loyalty and experience by meeting the needs and expectations of modern guests who are increasingly digitally connected. Here are several reasons why hotel WiFi is key to improving guest loyalty and experience: 

Easy Access

Guests expect easy and fast access to the internet when staying at a hotel. By providing reliable and fast WiFi, hotels can meet guests’ needs to connect with family, friends, or work without any hassles. 

Guest Productivity

For business travelers, having good WiFi enables them to stay productive during their trip. This can include sending emails, accessing files, or even attending online meetings. 

Better Stay Experience

Good WiFi availability not only directly affects the guest experience but also indirectly. Guests satisfied with technological amenities like WiFi tend to leave more positive reviews and are more likely to return in the future. 

Customer Loyalty 

In the highly competitive hospitality industry, providing good WiFi can be a deciding factor in retaining customers. Guests who are satisfied with the availability of WiFi are more likely to return and recommend the hotel to others. 

Technological Advances

With the increasing number of devices connected to the internet, such as smartphones, tablets, and laptops, WiFi has become an indispensable need for many guests. Hotels that fail to meet these expectations risk losing the opportunity to retain or attract guests. 

Challenges Hotels Face with Network Availability

Besides its benefits, the hospitality industry often faces several challenges related to WiFi network availability that can affect guest experience and hotel operations, such as: 

Capacity and Signal Strength

Hotels often have many guests using WiFi simultaneously, which can lead to capacity overload and a decrease in network speed. This challenge requires a network infrastructure capable of handling high loads and strategically placed access points to ensure adequate signal strength throughout the hotel. 

Network Security

Network security is a major concern for hotels, given the sensitivity of guests’ personal and financial data stored and processed through the network. Hotels need to implement strong security measures, such as data encryption and secure authentication, to protect guests and themselves from security threats like hacking or data theft. 

Implementation and Maintenance Costs

The initial investment in reliable network infrastructure and proper security can be very high for hotels, and the costs of maintaining and upgrading technology can be a significant additional burden. This challenge requires careful budget planning and consideration of long-term technology management strategies. 

High Dependence

The increasing reliance of guests on WiFi can put pressure on hotels to provide uninterrupted service around the clock. This requires effective risk management and contingency planning to address unexpected network outages. 

Overcoming these challenges requires a strong commitment from hotels to deliver a superior WiFi experience for guests while maintaining network security and stability. 

If you’re still unsure about choosing the right WiFi solution for your hotel business, Ruckus Access Points could be the perfect choice. This solution provides high-quality WiFi networks, easy scalability, and intelligent traffic management. 

Ruckus Access Points Provide the Best WiFi Solution for Hotels

Ruckus Networks is a Smart WiFi technology company known for its extensive coverage, quality, and quick adaptation to changing environments. Ruckus Wireless has proven itself as a pioneer in the wireless industry, offering greater bandwidth capacity compared to competitors. 

Ruckus’ Smart WiFi technology has successfully connected over one million devices with access points. This solution is widely used by hospitality companies, such as hotels, due to its advanced carrier-grade Smart WiFi technology that can distribute large data simultaneously with high-definition IP. 

Read more: Unleashing the Power of Access Point: A Full Guide to Benefits and Functionality 

Features of Ruckus Access Points

Ruckus Networks has robust access point products that withstand various conditions while also featuring advanced technology to solve common wireless connection issues. Here are some features of Ruckus Access Points: 

Strong Signal Without Interference 

Thanks to BeamFlex Adaptive Antenna technology, Ruckus Networks can send stronger signals with wider coverage even in the most challenging environments. These environments include those surrounded by materials that can reflect or block wireless signals, such as concrete walls. The SmartMesh technology also helps distribute the signal evenly and comprehensively. 

Stable Connection Despite Heavy Usage

When many devices are in the same place, device density becomes high, and all devices will compete for connection pathways. Ruckus’ ChannelFly technology, equipped with machine learning, helps devices choose the least crowded channels so all devices can remain stably connected. 

Airtime Fairness and Band Balancing Technology

Ensures that each device receives the same speed or as needed. Connected but inactive devices will not be prioritized for bandwidth overactive devices. 

Adjusting Application Needs with SmartCast 

Wireless connection issues aren’t just about how many devices are connected but also what applications are used. SmartCast technology, aided by Airtime Prioritization, will prioritize applications with large bandwidth needs, such as video calls or video conferences, over chat applications. 

Types of Ruckus Access Point Solutions Suitable for the Hospitality Business

Tipe Solusi Ruckus Access Point yang Cocok Digunakan dalam Bisnis Perhotelan

After discussing the features, here are some types of Ruckus Access Point solutions suitable for the hospitality business: 

Indoor Access Points

The H350 and H550 indoor access points feature Ruckus BeamFlex+ technology, which provides stronger device signals by adapting to the orientation and location of moving devices. The H350 is ideal for hospitality businesses as it provides reliable hidden wireless connectivity for video, wireless IP phones, and internet data access. Additionally, this model offers extra switch ports that can be used for wired network needs such as VoIP phones and IPTV. Meanwhile, the H550 uses the same standard. However, this model offers more switch ports, making it suitable for higher wired network needs. 

SmartZone Control and Management

First launched in 2015, controllers with SmartZoneOS combine scalability, tiered multi-tenancy, flexible architecture, and complete API in a single centralized element. These features help hotel management providers implement complex, multi-tier, and as-a-service business models using their own management applications. Operators can also manage large-scale customer data traffic while integrating traffic flows and network data into an existing network architecture. 

Get Ruckus Access Point Solutions at Virtus

It’s time to use Ruckus access point solutions to optimize your business’s internet network. Ruckus, with its Smart WiFi technology support, has proven to provide you with wider, higher quality, and fast-adapting internet coverage for indoor and outdoor network needs. 

Virtus, as Ruckus Networks’ official value-added distributor, will help your business utilize indoor access point solutions from consultation, migration, implementation, to maintenance. Certified Virtus professional IT teams will help resolve technical issues 24/7. Contact us here for more detailed information about Ruckus Access Point Solutions. 

Author: Ary Adianto
CTI Group Content Writer 

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Privacy Policy

  1. Privacy Policy – PT Virtus Technology Indonesia 

At PT Virtus Technology Indonesia, ensuring the privacy and security of your information is of utmost importance to us. As you navigate through our website, Virtus Technology Indonesia, collectively referred to as this “Website”, we strive to create a safe and trustworthy environment for all users. 

This Privacy Policy establishes the terms governing your use of our website between you (“you” or “your”) and PT Virtus Technology Indonesia. By accessing our website, you acknowledge that you have reviewed, understood, and consent to be bound by this Privacy Policy. 

  1. Information We Collect 

When utilizing or engaging with our Website, we may gather or receive various types of information, collectively referred to as “Information”, including but not limited to: 

  • “Personal Information,” such as your name, email, contact details, or any other personal content provided to us via forms on our website or other means of communication (e.g., email, phone, mail, etc.). 
  • “Technical Information,” such as browser type, operating system, device type, IP address, and similar technical data typically obtained automatically from browsers or devices when interacting with our Website. This may also encompass the referring URL that directed you to our website. 
  • “Usage Information,” such as the pages visited on our website, click activity, searches conducted, and other related data on how you have utilized our website. This category may also encompass details regarding your interaction with emails, including whether you opened, clicked on links, or received them. 

      We acknowledge that certain Technical Information or Usage Information may be considered personal data, either independently or when combined with other data, under various laws and jurisdictions. We are committed in handling such data in accordance with applicable laws and regulations. 

      1. The Methods We Use to Collect and Receive Information 

      Depending on the type of Information, we collect or receive it through various channels, including but not limited to the following conditions: 

      • When you voluntarily share Information with us. For instance, when you subscribe to our newsletter or fill out our online form to request contact.  
      • By using cookies and similar technologies. These technologies help us analyze how our Website is utilized and tailor content that is pertinent to you. They also assist in delivering more relevant advertisements on our own or third-party sites. 
      • Information obtained from third-party sources. This encompasses Information acquired through various business support tools and services we utilize, such as Website, analytics services, etc., as well as public sources like social media sites. We may merge the Information from these sources with other data we possess to maintain updated records and provide you with pertinent content. 
          1. The Purposes 

          We utilize Information for the following purposes: 

          • Processing your inquiries and responding to your requests, such as when you reach out to learn more about our products or services. 
          • Sending you information related to our services and products that we believe may be of interest to you, such as an invitation to our upcoming events, follow-up by WhatsApp blast and/or call, newsletters, or updates on products and services. These communications are sent to you either based on your explicit consent or when we have a legitimate interest in marketing our products and services. You always have the option to opt out of receiving invitation, newsletters, and/or updates on products and services. 
          • Understanding how you interact with our Website and tailoring it to align with your interests, past actions, and preferences. We do this to enhance our Website, diagnose any issues, and improve your experience while navigating through them. 
          • Preventing fraud or harm to us or any third party, and ensuring the security of our network and services, which is in our legitimate interest. 
          • Complying with our legal obligations and exercising and enforcing our legal rights as necessary for PT Virtus Technology Indonesia. 
          • Utilizing certain third-party marketing and advertising networks to assist in marketing our products on our website and third-party Website. 
            1. Who We Share Information With 

            To facilitate our business operations and the functioning of our Website, we may disclose Information to various third parties, including: 

            • Our global branches and subsidiary companies. 
            • Third-party service providers aiding in the operation of our Website, such as hosting companies, recruitment platforms and agencies, payment processors, business management, and email distribution service providers, and similar service providers. These entities are authorized to use your personal information solely to provide these services to us. 
            • When compelled by law, such as to comply with court orders, search warrants, regulatory orders, subpoenas, and other lawful requests from public authorities, including those for national security or law enforcement purposes. 
            • Legal authorities, consultants, advisors, or service providers required to investigate, respond to, or prevent fraud, or to ensure the security of our network and services and safeguard the well-being of PT Virtus Technology Indonesia
            • In the event of a merger and/or acquisition involving PT Virtus Technology Indonesia, Information may be transferred to the merging or acquiring entity, as well as to any advisors representing parties involved in discussions related to such merger or acquisition. 
            • Principal, resellers, partners, sponsors, or service providers acting on our behalf in conjunction with the offering of PT Virtus Technology Indonesia’s products or services. 
            • Third-party marketing and advertising networks assisting in the promotion of our products on our Website and on third-party websites, such as Google for remarketing ads across the Internet. 
            • PT Virtus Technology Indonesia may also disclose general aggregate and anonymized information (e.g., statistical data) pertaining to the use of its Website. 
                1. Cross Border Data Transfers 

                • We may need to transfer Information to countries where we and/or our service providers operate. These countries may have different data protection laws compared to the country where the data originated, potentially offering different levels of protection. By using our Website, you consent to such transfers. In cases where applicable to the services provided, we will establish agreements with our service providers to ensure a level of privacy consistent with the terms of this policy. 
                • Regarding the collection, use, and retention of personal information transferred from Indonesia, please note that PT Virtus Technology Indonesia remains compliant with all relevant laws concerning such transfers.
                1. Protecting Your Information 

                We aim to uphold top-tier security standards throughout our business operations. We have adopted suitable technical and organizational safeguards aligned with industry best practices. These safeguards are devised to prevent unauthorized access or unlawful handling of Personal Information and to mitigate the risk of accidental loss, destruction, or damage of such information. As part of these efforts, we have instituted several policies and procedures to guide us, covering aspects such as asset management, access control, physical security, personnel security, product security, cloud and network infrastructure security, third-party security, vulnerability management, security monitoring, and incident response. 

                1. Information Storage and Retention 

                We may store Information on both our own servers and those managed by third-party data hosting providers. As explained in Section 5 above (Cross Border Transfers), these servers may be situated globally. We will retain your Personal Information only for as long as necessary to fulfil the collection’s intended purpose. Additionally, we may retain your Personal Information for the duration required to pursue our legitimate business interests, address any legal claims, and ensure compliance with legal obligations. In instances where we utilize your information for direct marketing, we will retain your data until you choose to opt-out of receiving marketing materials; however, certain information may need to be retained to maintain a record of your request.  

                1. Modifications to This Policy 

                PT Virtus Technology Indonesia reserves the right to amend this Privacy Policy at any time. In the event of a significant change, we will provide notice on this page and/or adjacent to the link leading to this page. These updates will become effective immediately for new Information collected or provided from the date of the update, and within thirty (30) days for any Information collected or provided to PT Virtus Technology Indonesia prior to the update. If you do not agree to the terms of the revised policy, please contact our Legal Department using the contact details provided in Section 11 below. We encourage you to periodically review this page for any updates.  

                1. Your Choices 

                We offer you various options regarding the use of Information in relation to: (i) our marketing activities; and (ii) our utilization of cookies and similar technologies for interest-based advertising and website usage analysis 

                1. a. You can choose to discontinue receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, adjusting email preferences in your account settings page, or contacting us through PT Virtus Technology Indonesia.

                1. b. Moreover, the laws in some jurisdictions may grant you various rights concerning our processing of certain Information. These rights may include:

                  i. The right to withdraw previously provided consent; 

                  ii. The right to access specific information about you that we process; 

                  iii. The right to rectify or update any Personal Information; 

                  iv. The right to request the erasure of certain Information; 

                  v. The right to temporarily suspend our processing of certain Information; 

                  vi. The right to receive Information in a common machine-readable format; 

                  vii. The right to object to our processing of Information for direct marketing purposes or when we rely on legitimate interests as the lawful basis for processing your information; and 

                  viii. The right to file a complaint with the relevant data protection authority. 


                  We will address your requests promptly. Please note that these rights may be subject to limitations under applicable law. For further information on these rights or to exercise them, please contact PT Virtus Technology Indonesia at: legal@computradetech.com

                1. Social Media and Third-Party Services 

                Our Website may include a blog with a ‘comments’ section and several social media features, such as a ‘share’ button or links to third-party websites and services like Facebook, X, YouTube, LinkedIn, and Instagram. When utilizing these features, certain information may be gathered by these third parties, such as your IP address or the specific page you are visiting on our website. Additionally, these third parties may set cookies to ensure the proper functioning of the features. Any data collected by these third parties is subject to their respective privacy policies. We encourage you to thoroughly review the privacy policies of these third parties. 

                1. Contacting Us 

                If you have any questions or concerns regarding this Website Privacy Policy, the information we collect, PT Virtus Technology Indonesia‘s practices, or your interactions with the Website, please feel free to contact us. You can reach us via email at legal@computradetech.com or by physical mail addressed to: PT Virtus Technology Indonesia (Centennial Tower 12th Floor, Jl. Jend. Gatot Subroto Kav. 24-25, Jakarta – 12930, (021-80622288).